2 Prepare an oral presentation of the report above, to be targeted at senior marketing managers. Deliver

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2 Prepare an oral presentation of the report above, to be targeted at senior marketing managers. Deliver your presentation to a group of fellow students

(role playing the managers) and ask them to critique the presentation.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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