1 You are a research and insight manager for Louis Vuitton (www.louisvuitton. com). The company would like...

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1 You are a research and insight manager for Louis Vuitton (www.louisvuitton.

com). The company would like to determine whether it should increase, decrease or maintain the current spend level of advertising. Design a field experiment to address this issue.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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Question Posted: Oct 26, 2024 08:00 AM

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1 You are a research and insight manager for Louis Vuitton (www.louisvuitton. com). The company would like...

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Marketing Research Applied Insight

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