13 What is the main difference between a standard test market and a controlled test market? ...

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13 What is the main difference between a standard test market and a controlled test market?

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

Question Posted: Oct 26, 2024 08:00 AM

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13 What is the main difference between a standard test market and a controlled test market?
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