1 You have been given the task of conducting a series of in-depth interviews about luxury cruises...

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1 You have been given the task of conducting a series of in-depth interviews about luxury cruises targeted at women of 50 years of age and over. What preparatory work could you do to understand the characteristics of this subject, the target group and how the target group relates to the subject?

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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