10 How does the compilation of different types of data help to build a strong picture of...

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10 How does the compilation of different types of data help to build a strong

‘picture’ of consumer characteristics?

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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Question Posted: Oct 26, 2024 08:00 AM

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How does the compilation of different types of data help to build a strong picture of consumer characteristics?
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