1.1 A researcher wants to test the hypothesis that there is no difference in the importance attached...

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1.1 A researcher wants to test the hypothesis that there is no difference in the importance attached to shopping by consumers living in Belgium, France, Germany and the Netherlands. A study is conducted and analysis of variance is used to analyse the data. The results obtained are presented in the following table:

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a Is there sufficient evidence to reject the null hypothesis?
b What conclusion can be drawn from the table?
c If the average importance was computed for each group, would you expect the sample means to be similar or different?
d What was the total sample size in this study?

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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