1.1 As a research consultant to the Union of European Football Associations (UEFA), you are to develop...
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1.1 As a research consultant to the Union of European Football Associations
(UEFA), you are to develop a model that explains supporters’ attendance at professional games. Evaluate literature, secondary data and intelligence sources to identify the factors that influence attendance at professional football games. Formulate a structural model and draw a path diagram.
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Related Book For 
Marketing Research: An Applied Approach
ISBN: 187936
5th Edition
Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)
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