1.1 Given that survey researchers may impose their language and logic upon potential participants, what do you...

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1.1 Given that survey researchers may impose their language and logic upon potential participants, what do you see as being the advantages and disadvantages of conducting surveys?

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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