1.1 You are a research and insight manager for Louis Vuitton (www.louisvuitton. com). The company would like...

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1.1 You are a research and insight manager for Louis Vuitton (www.louisvuitton.

com). The company would like to determine whether it should increase, decrease or maintain the current spend level of advertising. Design a field experiment to address this issue.

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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Question Posted: Oct 28, 2024 01:00 AM

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1.2 What potential difficulties do you see in conducting the experiment above? To what extent could the Louis Vuitton management help you overcome these difficulties?
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1.1 You are a research and insight manager for Louis Vuitton (www.louisvuitton. com). The company would like...

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Marketing Research: An Applied Approach

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