1.15 Comment on the following field situations, making recommendations for corrective action: a One of the interviewers...

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1.15 Comment on the following field situations, making recommendations for corrective action:

a One of the interviewers has an excessive rate of refusals in face-to-face home interviews.

b In a CATI situation, many phone numbers are giving a busy signal during the first dialling attempt.

c An interviewer reports that, at the end of the interviews, many participants asked if they had answered the questions correctly.

d During validation of the fieldwork, a participant reports that they cannot remember being interviewed over the telephone, but the interviewer insists that the interview was conducted.

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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