1.15 Comment on the following field situations, making recommendations for corrective action: a One of the interviewers...
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1.15 Comment on the following field situations, making recommendations for corrective action:
a One of the interviewers has an excessive rate of refusals in face-to-face home interviews.
b In a CATI situation, many phone numbers are giving a busy signal during the first dialling attempt.
c An interviewer reports that, at the end of the interviews, many participants asked if they had answered the questions correctly.
d During validation of the fieldwork, a participant reports that they cannot remember being interviewed over the telephone, but the interviewer insists that the interview was conducted.
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Related Book For
Marketing Research: An Applied Approach
ISBN: 187936
5th Edition
Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)
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