1.2 Select a brand, product or service with which you are familiar and identify some discussions taking...

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1.2 Select a brand, product or service with which you are familiar and identify some discussions taking place about the organisation you have selected on a social media site (for example, Twitter). Looking at these data, identify any issues that might occur if attempting automated sentiment analysis on this text.

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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