2 Select a brand, product or service with which you are familiar and identify some discussions taking
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2 Select a brand, product or service with which you are familiar and identify some discussions taking place about the organisation you have selected on a social media site (for example, Twitter or Instagram). Looking at these data, identify any issues that might occur if attempting automated sentiment analysis on this text.
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Related Book For
Marketing Research Applied Insight
ISBN: 187940
6th Edition
Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra
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