2 Select a brand, product or service with which you are familiar and identify some discussions taking

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2 Select a brand, product or service with which you are familiar and identify some discussions taking place about the organisation you have selected on a social media site (for example, Twitter or Instagram). Looking at these data, identify any issues that might occur if attempting automated sentiment analysis on this text.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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