1.2 You are the marketing research manager of a bank. Management have asked you to assess the...
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1.2 You are the marketing research manager of a bank. Management have asked you to assess the demand potential for ‘high-growth start-up businesses’. What sources of secondary data would you consult? What kinds of information would you expect to obtain from each source? Ask a group of fellow students to play the role of management and explain to them the role of secondary data in this project.
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Related Book For 
Marketing Research: An Applied Approach
ISBN: 187936
5th Edition
Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)
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