1.1 Visit the website of Business Intelligence Group (BIG) (www.b2bresearch.org). Evaluate why it came into existence and...

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1.1 Visit the website of Business Intelligence Group (BIG) (www.b2bresearch.org).

Evaluate why it came into existence and present a case for why b2b researchers need a distinctive professional body to represent their interests.

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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Question Posted: Oct 28, 2024 03:00 AM

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1.1 Visit the website of Business Intelligence Group (BIG) (www.b2bresearch.org). Evaluate why it came into existence and...

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Marketing Research: An Applied Approach

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