1.12 What is competitive intelligence? How does this definition differ from notions of conventional marketing research? ...

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1.12 What is competitive intelligence? How does this definition differ from notions of ‘conventional marketing research’?

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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Question Posted: Oct 28, 2024 03:00 AM

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12 What is competitive intelligence? How does this definition differ from notions of conventional marketing research?
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1.12 What is competitive intelligence? How does this definition differ from notions of conventional marketing research?
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1.12 What is competitive intelligence? How does this definition differ from notions of conventional marketing research? ...

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Marketing Research: An Applied Approach

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