1.11 Describe the potential participant errors that may occur in b2b marketing research. What may be done...

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1.11 Describe the potential participant errors that may occur in b2b marketing research. What may be done to reduce these potential errors?

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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