1.10 What is meant by interviewer credibility? What may interviewers do to be seen as more credible...

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1.10 What is meant by ‘interviewer credibility’? What may interviewers do to be seen as more credible in the eyes of target participants?

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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