1.3 A cosmetics firm would like to increase its penetration of the student market through a new...

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1.3 A cosmetics firm would like to increase its penetration of the student market through a new range of organic and ‘ethical’ products. Conduct two experimental in-depth interviews with a male and female student. Write a report setting out plans for any subsequent form of in-depth interviews and associated techniques, showing how the experimental interviews have impacted upon these plans.

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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