1.4 Jeffery West shoes (www.jeffery-west.co.uk) wishes to develop an understanding of its brand personality. Design a role-playing...
Question:
1.4 Jeffery West shoes (www.jeffery-west.co.uk) wishes to develop an understanding of its brand personality. Design a role-playing scenario that will help to achieve this aim. Who would you invite to the sessions? Where would you run the sessions? What roles would you ask the participants to play?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing Research: An Applied Approach
ISBN: 187936
5th Edition
Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)
Question Posted: