1.4 Jeffery West shoes (www.jeffery-west.co.uk) wishes to develop an understanding of its brand personality. Design a role-playing...

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1.4 Jeffery West shoes (www.jeffery-west.co.uk) wishes to develop an understanding of its brand personality. Design a role-playing scenario that will help to achieve this aim. Who would you invite to the sessions? Where would you run the sessions? What roles would you ask the participants to play?

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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