1.3 You are the Marketing Research Manager for AGA (www.agaliving.com). AGA has developed a luxury refrigerator and matching freezer retailing at a cost of

€5,000 each. A European survey was conducted to determine consumer response to the proposed models. The data were obtained by conducting a face-to-face survey at shopping malls in 10 European capital cities. Although the resulting sample of 2,500 is fairly representative on all other demographic variables, it under-represents the upper-income households. The marketing research analyst who reports to you feels that weighting is not necessary.

Discuss this question with the analyst (a student in your class).