1.4 One of the fastest-growing content types on social media is video. Using the information in this...
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1.4 One of the fastest-growing content types on social media is video. Using the information in this chapter, as well as information on analysis covered previously in this text, consider the ways in which researchers could analyse video content on social media as part of a passive research strategy.
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Related Book For 
Marketing Research: An Applied Approach
ISBN: 187936
5th Edition
Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)
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