1.4 Visit the SPSS website (www.ibm.com/software/analytics/spss) and evaluate its predictive analytics products. Write a report on how...

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1.4 Visit the SPSS website (www.ibm.com/software/analytics/spss) and evaluate its

‘predictive analytics’ products. Write a report on how marketing research may feed into and/or feed from predictive analytics for key decisions that may be planned by either a bank or major retailer.

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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Question Posted: Oct 28, 2024 01:00 AM

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1.4 Visit the SPSS website (www.ibm.com/software/analytics/spss) and evaluate its predictive analytics products. Write a report on how...

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Marketing Research: An Applied Approach

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