1.5 In a small group, discuss the following issues: Data processing is tedious, time- consuming and costly;...

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1.5 In a small group, discuss the following issues: ‘Data processing is tedious, time-

consuming and costly; it should be circumvented whenever possible’

and ‘Conducting robust sampling is tedious, time-consuming and costly;

any structural problems in a sample can simply be resolved through weighting.’

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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Question Posted: Oct 28, 2024 02:00 AM

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1.5 In a small group, discuss the following issues: Data processing is tedious, time- consuming and costly;...

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Marketing Research: An Applied Approach

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