1.5 In a small group, discuss the following issues: Quantitative research is more important than qualitative research...

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1.5 In a small group, discuss the following issues: ‘Quantitative research is more important than qualitative research because it generates conclusive findings’

and ‘Qualitative research should always be followed by quantitative research to confirm the qualitative findings’.

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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