1.6 consider research ethics from the participants perspective, taking into account the role of privacy and the...

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1.6 consider research ethics from the participants’ perspective, taking into account the role of privacy and the need to maintain trust;

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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