1.7 understand the sampling design process and the use of sampling techniques across countries; 8 appreciate how...

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1.7 understand the sampling design process and the use of sampling techniques across countries;

8 appreciate how the growth in online panels is shaping the manner in which sampling may be designed and executed.

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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