1.8 define the concept of hybrid conjoint analysis and explain how it simplifies the data collection task;...
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1.8 define the concept of hybrid conjoint analysis and explain how it simplifies the data collection task;
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Marketing Research: An Applied Approach
ISBN: 187936
5th Edition
Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)
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