2. The forecast shown in Figure 8.5 (pagers and GPS units in Germany) was made in 1997....

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2. The forecast shown in Figure 8.5 (pagers and GPS units in Germany) was made in 1997. Update the sales from online sources and market estimates. How did the Bass forecast perform?

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Marketing Research:An International Approach

ISBN: 9798554161223

1st Edition

Authors: Marcus Schmidt; Svend Hollensen

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