3. Hypothesis: If a product has proven to be successful in the home market, then the products...

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3. Hypothesis: “If a product has proven to be successful in the home market, then the product’s diffusion rate in foreign markets is likely to be much faster than in the home market.” Debate on the pros and cons of this statement.

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Marketing Research:An International Approach

ISBN: 9798554161223

1st Edition

Authors: Marcus Schmidt; Svend Hollensen

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