4. Do you think the parameters of the Bass model (coefficient of imitation and innovation) differ on

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4. Do you think the parameters of the Bass model (coefficient of imitation and innovation) differ on a cross-cultural basis? Everything else being equal, where do you believe the coefficient of innovation to be higher in each of these four pairs of countries (please substantiate):

■ France or Slovenia.

■ Mexico or Germany.

■ China or USA.

■ Saudi Arabia or the Czech Republic.

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Marketing Research:An International Approach

ISBN: 9798554161223

1st Edition

Authors: Marcus Schmidt; Svend Hollensen

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