4. Do you think the parameters of the Bass model (coefficient of imitation and innovation) differ on
Question:
4. Do you think the parameters of the Bass model (coefficient of imitation and innovation) differ on a cross-cultural basis? Everything else being equal, where do you believe the coefficient of innovation to be higher in each of these four pairs of countries (please substantiate):
■ France or Slovenia.
■ Mexico or Germany.
■ China or USA.
■ Saudi Arabia or the Czech Republic.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing Research:An International Approach
ISBN: 9798554161223
1st Edition
Authors: Marcus Schmidt; Svend Hollensen
Question Posted: