2 Visit the website of the Market Research Society (www.mrs.org.uk). Work through the range of publications and

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2 Visit the website of the Market Research Society (www.mrs.org.uk). Work through the range of publications and support it gives to its members.

Specifically visit the published code of conduct. Compare the MRS code of conduct with that available on the ESOMAR website (www.esomar.org). Are there any differences in their respective approaches to maintaining professional standards in the marketing research industry?

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