3 From national or international newspapers, track down stories of successful entrepreneurial ventures. Evaluate the extent to

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3 From national or international newspapers, track down stories of successful entrepreneurial ventures. Evaluate the extent to which marketing research is attributed to their success and/or an awareness of their market(s).

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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