2 Visit the YouGov organisations website at www.yougov.com. Which survey methods have been used by YouGov in
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2 Visit the YouGov organisation’s website at www.yougov.com. Which survey methods have been used by YouGov in some of the recent surveys posted on this site? Given YouGov’s specialist studies and target participants, describe any limitations that you see in the survey methods it uses.
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Marketing Research Applied Insight
ISBN: 187940
6th Edition
Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra
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