2 What is the significance of a qualitative researcher having a theoretical and marketing understanding of the

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2 What is the significance of a qualitative researcher having a theoretical and marketing understanding of the subject they are researching?

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Marketing Research Applied Insight

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Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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Question Posted: Oct 26, 2024 08:00 AM

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2 What is the significance of a qualitative researcher having a theoretical and marketing understanding of the subject they are researching?
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2 What is the significance of a qualitative researcher having a theoretical and marketing understanding of the

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Marketing Research Applied Insight

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