3 Analyze the data you gathered from the experiment. Do equal numbers of people prefer each brand?...
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3 Analyze the data you gathered from the experiment. Do equal numbers of people prefer each brand? Does it make a difference whether or not they see the can before they taste the beverage e is there interaction between knowledge of brand and brand preference?
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Marketing Research: An Applied Approach
ISBN: 187935
3rd Edition
Authors: Thomas C. Kinnear, James R. Taylor
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