3 Analyze the data you gathered from the experiment. Do equal numbers of people prefer each brand?...

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3 Analyze the data you gathered from the experiment. Do equal numbers of people prefer each brand? Does it make a difference whether or not they see the can before they taste the beverage e is there interaction between knowledge of brand and brand preference?

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Marketing Research: An Applied Approach

ISBN: 187935

3rd Edition

Authors: Thomas C. Kinnear, James R. Taylor

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