4 Describe the benefits to the marketing decision maker of being able to capture data that identify...

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4 Describe the benefits to the marketing decision maker of being able to capture data that identify characteristics of consumers and their shopping behaviour in a store.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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Question Posted: Oct 26, 2024 08:00 AM

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4 Describe the benefits to the marketing decision maker of being able to capture data that identify characteristics of consumers and their shopping behaviour in a store.
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4 Describe the benefits to the marketing decision maker of being able to capture data that identify...

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Marketing Research Applied Insight

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