4 In a small group, discuss the following issues: The consequences of inappropriate validation of cluster analysis

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4 In a small group, discuss the following issues: ‘The consequences of inappropriate validation of cluster analysis solutions can be disastrous’ and

‘User-friendly statistical packages can create cluster solutions in situations where naturally occurring clusters do not exist’.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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Question Posted: Oct 28, 2024 10:03 AM

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4 In a small group, discuss the following issues: The consequences of inappropriate validation of cluster analysis

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Marketing Research Applied Insight

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