7 discuss the criteria used for scale evaluation and explain how to assess reliability, validity and generalisability

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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Question Posted: Oct 26, 2024 08:00 AM

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7 discuss the criteria used for scale evaluation and explain how to assess reliability, validity and generalisability
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7 discuss the criteria used for scale evaluation and explain how to assess reliability, validity and generalisability

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Marketing Research Applied Insight

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