8 How would you classify mystery shopping as an observation technique? Why would you classify it in...

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8 How would you classify mystery shopping as an observation technique? Why would you classify it in this way?

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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Question Posted: Oct 26, 2024 08:00 AM

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8 How would you classify mystery shopping as an observation technique? Why would you classify it in this way?
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8 How would you classify mystery shopping as an observation technique? Why would you classify it in...

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Marketing Research Applied Insight

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