8 understand the intra-cultural, pan-cultural and cross-cultural approaches to data analysis when carrying out research across countries
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8 understand the intra-cultural, pan-cultural and cross-cultural approaches to data analysis when carrying out research across countries and cultures;
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Marketing Research Applied Insight
ISBN: 187940
6th Edition
Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra
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