8 understand the intra-cultural, pan-cultural and cross-cultural approaches to data analysis when carrying out research across countries

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8 understand the intra-cultural, pan-cultural and cross-cultural approaches to data analysis when carrying out research across countries and cultures;

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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