Ask your instructor or other faculty members if you could serve as a respondent in a computer-assisted

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Ask your instructor or other faculty members if you could serve as a respondent in a computer-assisted personal interview.

Then answer the same questionnaire in a pencil and paper format. Compare the two experiences.

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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