Ask your instructor or other faculty members if you could serve as a respondent in a computer-assisted
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Ask your instructor or other faculty members if you could serve as a respondent in a computer-assisted personal interview.
Then answer the same questionnaire in a pencil and paper format. Compare the two experiences.
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Related Book For
Marketing Research : An Applied Orientation
ISBN: 187939
7th Global Edition
Authors: Naresh K. Malhotra
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