Consider the following table in which 500 respondents have been classified based on product use and income.

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Consider the following table in which 500 respondents have been classified based on product use and income.

Product Use Income High Medium Low High 40 30 40 Medium 35 70 60 Low 25 50 150

a. Does this table indicate concomitant variation between product use and income?

b. Describe the relationship between product use and income, based on the table.

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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