Explain the basic concepts in SEM such as theory, model, path diagram, exogenous versus endogenous constructs, dependence

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Explain the basic concepts in SEM such as theory, model, path diagram, exogenous versus endogenous constructs, dependence and correlational relationships, model fit, and model identification.

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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