1.2 explain the basic concepts in SEM such as theory, model, path diagram, exogenous versus endogenous constructs,...

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1.2 explain the basic concepts in SEM such as theory, model, path diagram, exogenous versus endogenous constructs, dependence and correlational relationships, model fit and model identification;

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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