GIGOgarbage in, garbage outis mentioned in the chapter. What is the significance of this concept to market

Question:

GIGO—garbage in, garbage out—is mentioned in the chapter. What is the significance of this concept to market research?               LO-3

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

Question Posted: