GIGOgarbage in, garbage outis mentioned in the chapter. What is the significance of this concept to market

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GIGO—garbage in, garbage out—is mentioned in the chapter. What is the significance of this concept to market research?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 20, 2018 10:38 AM

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GIGOgarbage in, garbage outis mentioned in the chapter. What is the significance of this concept to market

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All too often marketers who commission a study assume that because the researchers give them a m...View the full answer

Marketing Real People, Real Choices

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