Go to the website Social Mention (www.socialmention.com). Use the website to search first Ford and then General

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Go to the website Social Mention (www.socialmention.com). Use the website to search first Ford and then General Motors. What are the differences in strength, passion, sentiment, and reach between the two brands?

What does that mean? (Hover your mouse over each term for a definition.)

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Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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