In general, professional selling has evolved from hard-sell to relationship selling. Is the hard-sell style still used?

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In general, professional selling has evolved from hard-sell to relationship selling. Is the hard-sell style still used? If so, in what types of organisations? What do you think the future holds for these organisations? Will the hard-sell continue to succeed? Are there instances where transactional selling is still appropriate? If so, when?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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