Prepare a coding scheme for the selected parts of the questionnaire. In Case 1-3, we presented a

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Prepare a coding scheme for the selected parts of the questionnaire.

In Case 1-3, we presented a proposal for research for the Detroit Public Library system. As part of the research that was actually done, a phone interview was administered to a sample of Detroit residents. Exhibit 1 shows selected questions from the 18-page, 47-question questionnaire. (Actual question numbers are used.)

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Marketing Research: An Applied Approach

ISBN: 187935

3rd Edition

Authors: Thomas C. Kinnear, James R. Taylor

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