Understand the different steps in conducting focus group research.

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■ Understand the different steps in conducting focus group research.

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Marketing Research:An International Approach

ISBN: 9798554161223

1st Edition

Authors: Marcus Schmidt; Svend Hollensen

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Question Posted: Oct 16, 2024 08:01 AM

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Understand the different steps in conducting focus group research.
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Explain the purpose of focus groups.
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Understand the different steps in conducting focus group research.

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Marketing Research:An International Approach

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